To celebrate the arrival, Genesis hosted a high-profile brand launch event on Aug. 7 set against the serene backdrop of the crystalline shores of KIKI’S Sage in Hacienda Sidi Heneish on the North Coast. Genesis unveiled three key models: the GV60, the Electrified GV70 and the Electrified G80. Each vehicle reflects Genesis’ signature “Athletic Elegance” design philosophy, defined by bold design, cutting-edge technology and a customer experience inspired by the Korean philosophy of “Son-nim,” or honored guest.
“Launching in Egypt is a pivotal moment for Genesis,” commented Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa. “It demonstrates our commitment to markets where luxury and electrification are growing in tandem, and we’re proud to enter the country with a full EV lineup that represents the future of mobility. This launch marks a key strategic region for our continued growth.”
The launch is delivered in partnership with Egypt’s official distributor GB Auto and includes the opening of a flagship 895-square-meter showroom in District 5, New Cairo. While the state-of-the-art space supports the customer journey with personalized services and cutting-edge design, the emphasis is firmly on Genesis’ brand promise, blending bold aesthetics, advanced technology and elevated service.
“It’s a privilege to welcome Genesis to Egypt,” added Ibrahim Naguib, Chief Operating Officer of Passenger Cars at GB Auto. “The brand’s blend of design excellence, performance and customer-focused service is unmatched. We look forward to bringing Egyptian customers the level of luxury and attention to detail Genesis is known for.”
Genesis’ customer-first ownership model includes a five-year warranty and service contract, door-to-door maintenance, home vehicle delivery and access to global concierge services.
With Egypt now positioned as a regional launchpad, the brand will continue expanding its footprint across the Middle East and Africa region, with a focus on sustainable mobility, design leadership and next-generation customer engagement.
To celebrate the arrival, Genesis hosted a high-profile brand launch event on Aug. 7 set against the serene backdrop of the crystalline shores of KIKI’S Sage in Hacienda Sidi Heneish on the North Coast. Genesis unveiled three key models: the GV60, the Electrified GV70 and the Electrified G80. Each vehicle reflects Genesis’ signature “Athletic Elegance” design philosophy, defined by bold design, cutting-edge technology and a customer experience inspired by the Korean philosophy of “Son-nim,” or honored guest.
“Launching in Egypt is a pivotal moment for Genesis,” commented Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa. “It demonstrates our commitment to markets where luxury and electrification are growing in tandem, and we’re proud to enter the country with a full EV lineup that represents the future of mobility. This launch marks a key strategic region for our continued growth.”
The launch is delivered in partnership with Egypt’s official distributor GB Auto and includes the opening of a flagship 895-square-meter showroom in District 5, New Cairo. While the state-of-the-art space supports the customer journey with personalized services and cutting-edge design, the emphasis is firmly on Genesis’ brand promise, blending bold aesthetics, advanced technology and elevated service.
“It’s a privilege to welcome Genesis to Egypt,” added Ibrahim Naguib, Chief Operating Officer of Passenger Cars at GB Auto. “The brand’s blend of design excellence, performance and customer-focused service is unmatched. We look forward to bringing Egyptian customers the level of luxury and attention to detail Genesis is known for.”
Genesis’ customer-first ownership model includes a five-year warranty and service contract, door-to-door maintenance, home vehicle delivery and access to global concierge services.
With Egypt now positioned as a regional launchpad, the brand will continue expanding its footprint across the Middle East and Africa region, with a focus on sustainable mobility, design leadership and next-generation customer engagement.